Resume for David Prestidge


Resume

Sales and marketing professional with international experience, digital expertise and an accomplished background in sales management, client advocacy, employee skills training and digital advertising

Adept in a range of presentation and video editing applications, HTML and responsive web design

  Google Analytics Individual Qualification Certified   




EXPERIENCE

SMB Advertising Sales Delivery Team Lead

Accenture @ Facebook       |       November 2015 - present

CORE RESPONSIBILITIES

Utilize sales and marketing experience to coach and supervise eight account managers within a fast-paced sales environment at Facebook

Measure sales metrics, identify sales opportunities, improve team workflows, monitor sales activities and cultivate strong relationships with Facebook program directors and executives

Conduct ongoing group and individual technology training courses aligned to Salesforce, CRM, and a full complement of Facebook's Ads Delivery Services and Product Ecosystem


MAJOR ACCOMPLISHMENTS IN ROLE



Managed team to a 100% Q2 revenue goal finish with half exceeding goal

From Q4 to Q2 2016, team hit goal with a combined revenue target of $20 mm each quarter

Managed top performing team in program Q4 and Q1, finishing second in Q2

Developed and implemented new Q2 prospecting, tiering and sales strategy leading to a Q1 to Q2 quarter over quarter revenue increase of 29%

Planned and led two-week account management course for 16 new account reps (Q1 2016)

Planned and led weeklong advertising fundamentals and advanced-level course for new QA Analyst and Delivery Manager (Q1 2016)

Proposed, designed and led HTML & Web Design fundamentals course for junior level account reps

Media and Product Sales Specialist

Sage Publications       |       July 2015 - OCTOBER 2015

MAjor Accomplishments in Role

Coached, mentored and supported an inside and field sales team within Midwest and Southern state territories on large, high-stakes accounts in major markets

Trained sales staff and provided post sales technology training for large customers on-site and online

Worked closely with marketing, editorial and e-learning teams to create new strategies, drive sales, and provide market feedback

Consulted with editorial and marketing teams on new digital learning initiatives

Digital Marketing Manager | Open Courseware & eBook Initiatives

W.W. Norton Publishers       |       July 2009 - January 2015

MAjor Accomplishments in Role

Crafted a marketing strategy that transformed the online & digital learning initiatives I managed into cornerstones of the firm’s success

Designed and led high-stakes sales & marketing presentations and online and on-site workshops; year to year closing ratio (over 5 years) averaged 80%

Generated $9MM in new revenue over last 36 months in role, closing over 100 new $100K+ client accounts

MARKETing STRATEGY | MARKET RESEARCH | ANALYTICS REPORTING Lead

Developed and led technology training curriculum, presentations, webinars, videos, and live training seminars for sales & marketing teams and clients

Proposed and launched web, content & video marketing initiatives, conceptualized and produced promotional content for YouTube, including more than 200 videos that generated 60K+ views

Used Google Analytics to track campaign goals, conversion outcome, behavior, & engagement metrics

Card Title

The Google Analytics Individual Qualification (IQ) exam covers basic and advanced digital analytics and Google Analytics best practices. Read more

Drawing on that analysis, drafted reports to drive change, improve site performance and deliver actionable intelligence to the sales force

Researched and wrote competitive technology reports to guide general marketing, training, and sales efforts

Content Direction

Curated, produced and edited branded content, video, training guides and multimedia sales tools

Designed and coded promotional websites in the service of marketing efforts

Well-versed in Photoshop & proficient in Dreamweaver, HTML5/CSS3, responsive web design, Google Analytics, Keynote presentation software and a range of video editing applications

RECENT AND MAJOR PROJECTS

Proposed and launched several successful web, content & video marketing initiatives including more than 200 YouTube videos that generated 60K + views

Designed and maintained responsive sales support and training site to coincide with rollout of iPads to sales force; site used by sales force over 10K times since launch

Initiated and developed company-wide landing page initiative to help sales teams close key accounts and track interests of decision-makers throughout the sales cycle

Technology Sales Specialist (concurrent with marketing role)

W.W. Norton Publishers Austin, TXAugust 2008 - January 2015

Sales SOLUTIONS CONSULTING

Proposed and then pioneered technology sales specialist role from ground up; trained 8 sales specialists to accommodate role expansion to team of 5, a direct result of the initiative’s success

Designed and led high-stakes sales presentations and online and onsite training workshops; year to year closing ratio (over 5 years) averaged 80%

Prepared multimedia presentations (PowerPoint/Keynote) from layout and art design to copy; self-produced all infographic and video elements, combining them into shareable and impactful sales tools for the larger sales force


TRAining and consultation

Supported eight sales reps and led training workshops throughout Texas, New Mexico, Louisiana, Alabama, Oklahoma and Mississippi; offered supplemental support as needed to West Coast and Western Canada

Mentored and trained sales reps and designed technology training curriculum for sales force, editorial staff and marketing team


International Senior Sales Representative

W.W. Norton Publishers London, England2005 - 2008

Successful sales rep covering SIX country territory

Managed an extensive territory and traveled throughout the United Kingdom, northern Europe (Sweden, Norway, and Denmark), the Netherlands, and Belgium

Responsible for a 27% territory revenue increase during the 2008-2009 sales season (a 34% increase in the UK alone), preceded by a robust 10% overall territory increase the previous year

Quota Attainment
FY 2008: 123% | FY 2007: 126% | FY 2006 : 90%

Sales Representative

W.W. Norton Publishers AUSTIN, TEXAS 2003 - 2005

sales rep covering TEXAS & NEW mExico

Responsible for 23% territory revenue increase during the 2005-2006 sales season, following a territory increase of 26% the previous year

Top 10 sales rep three years in a row

Inducted into President's Circle for Top 10 sales performance three concurrent years in a row

Grew overall territory revenue in exceptionally competitive region while simultaneously managing existing accounts in Austin, San Antonio, College Station, Waco, El Paso, and parts of New Mexico

Quota Attainment
FY 2005: 119% | FY 2004: 120% | FY 2003 : 115%

Media Producer

Cengage LearningBoston, MA 2001 - 2003

Web | Learning Media Producer & Project Manager

Collaborated with authors, vendors, and colleagues in the development and launch of strategic online learning modules and educational materials

Associate Media Producer

harcourt college publishersFort Worth, TX 1999 - 2001

ASSOCIATE Media Producer & Project Manager

Oversaw development of over 30 web courses from conception and development through final production

EDUCATION

University of Texas at Austin

Bachelor Of ArtsAustin, TX May 1998

English Literature & Philosophy

GPA: 3.8

Graduated Cum Laude with special honors from the Honors College


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Commitment is an act, not a word. ―Jean-Paul Sartre
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